One estimate I have seen recently is that the plant-based food market is set to grow to $74.2 billion by 2027. That is big business by any standard! The report I read was from plantbasednews.org
The evidence suggests that more and more individuals are choosing a plant-based lifestyle. There appear to be a number of factors and key issues driving this growth, including better health, weight loss and concerns for animals and the planet. As demand for animal products has reduced, companies have sought to produce more and more plant-based meat substitutes, dairy alternatives and plant based eggs which have the capability to satisfy food need with high nutrition and environmental sustainability.
Supermarkets, cafes and restaurants have also responded to the increased demand for vegan plant-based food and have a much wider choice of meals.
But, does moving away from animal products mean we need to go the processed food route? There is obviously a market for the “meat substitute burgers, sausage etc.” But it is still processed food – with all that that entails such as additatives, preservatives, added sugar and salt etc. which are known to not do our bodies or health any favours. I’m not saying I never eat the processed stuff but I try to really minimise eating it. Wherever possible, I make all my meals from scratch using the minimum of processed foods. My body thanks me for it and I definitely know when I’ve strayed into eating more processed stuff. But if someone has made the decision not to eat meat, I can see how eating the substitute products is appealing and could aid transition to a wfpb diet. I don’t judge anyone for their choices.
Of course, if you do choose to use the processed foods you will be back to checking the ingredients on the back of the packaging. With whole-food plant-based meals using natural fruit vegetables, nuts, seeds and grains, what you see is what you get and the only things added in the cooking and preparing process is what you choose to put in!
Do you imagine I eat meat? I’m pure plant power! You can build strength and muscle through eating wfpb
This week, some family members asked for a Sunday dinner. Normally that would be meat with all the trimmings but I don’t buy meat anymore. A couple of sausages from the freezer, (I know – don’t judge!) satisfied the omnivores among us! I kept some of the mash potatoes aside for myself and ate them with broccoli, peas and sweet corn and some roast potatoes cooked in the air fryer. I sautéed some mushrooms (using water rather than oil) with garlic and added spinach. Turned out to be a delicious simple dinner and preferable to making two entirely different meals.
I have added oats to my breakfast and still include fruit, ground flax seed and a drizzle of maple syrup. It definitely keeps me fuller for longer.
If you have changed to eating none or less animal products, what has been your driving force? I would love to hear from you. Personally, I was driven by wanting to be healthier. Of course, I needed to lose weight and hoped that I would. I’m very happy to report that I have and with far less effort than any other diet I have ever done – and there have been many of them over the years!
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